INTRODUCING A NEW & INNOVATIVE APPROACH TO DIGITAL ADVERTISING...
AN OPPORTUNITY FOR ADVERTISERS TO IMPROVE CAMPAIGN CREATIVITY, CERTAINTY, ENGAGEMENT & PERFORMANCE...
AN OPPORTUNITY FOR PUBLISHERS TO REDUCE RISKS & COSTS WHILE MAXIMISING REVENUES ACROSS BOTH WEB & MOBILE ASSETS...
AN OPPORTUNITY FOR TELCOS TO CREATE STRATEGIC NEW REVENUE STREAMS UTILISING EXISTING INFRASTRUCTURE & DIGITAL ASSETS...
As far back as 2013, many digital publishers were losing up to a third of their ad revenue to ad-blocking but most had not identiﬁed this as a significant threat as yet. By 2015, ad-blocking had become a strategic issue in publishers boardrooms around the world and was identified as a critical revenue threat. But what to do about it?
The COVID pandemic has created a massive disruption to all our lives and expectations none less than the over $US 300B digital advertising market. This article discusses some of the key issues that the industry must confront if it is to survive and prosper.
As the global media landscape evolves from broadcast/print to digital, advertising revenue grows ever more important for publishers, both large and small. Programmatic advertising is driven by the Facebook/Google duopoly and currently dominates this environment.
Most readers will know the proverb ‘you can lead a horse to water, but you can't make it drink'. This is perhaps one of the oldest English proverbs still in use today, the first citing of its usage goes back to the 12th century. Extending this proverb to today’s commercial world, the product/service is the water, and the consumer the horse.
With the imminent demise of cookies and similar privacy moves, experts are forecasting a disruption of legacy programmatic networks. Infomo offers Advertisers, Publishers, and Telcos a unique opportunity to take advantage of this disruption to leverage existing web and mobile assets to optimise both supply-side inventory and the demand-side campaigns for the benefit of both advertisers and publishers.
WHO WE ARE
Established in 2017 and operating across Asia, Infomo is an AdTech services business staffed by seasoned professionals that deliver a comprehensive range of direct digital marketing services to Advertisers, Publishers & Telcos.
WHAT WE DO
Infomo provides a comprehensive range of full-service digital advertising solutions tailored to our partner's specific needs. We provide both turnkey & managed service solutions that optimise advertising campaigns across publishers web & mobile assets.
INTRODUCTION TO INFOMO
INFOMO FOR PUBLISHERS
INFOMO FOR TELCOS
A GLOBAL ECOSYSTEM DOMINATED BY THE FEW
The global legacy programmatic digital advertising ecosystem dominated by a few dominant players where publisher inventory has been commoditised and Publishers are not being compensated appropriately for the use of their assets.
How to deliver both publishers & advertisers a compelling sustainable complement to legacy programmatic advertising networks ensuring that publishers attain appropriate recompense for the provision of their inventory.
An innovative digital advertising platform that readily integrates with existing infrastructure to provides both advertisers & publishers with a comprehensive digital advertising ecosystem that delivers ensures enhanced campaign productivity & performance.
NATION-WIDE ECOSYSTEMS THAT REWARDS EQUITY
Engage and interact directly with authenticated, identifiable audiences across web and mobile. Create, target, schedule, manage, and analyse campaigns featuring a compelling portfolio of ad formats.
Effectively leverage your websites, mobile websites and/or mobile apps to create premium advertising inventory, facilitate optimal context-appropriate campaigns, and maximise potential advertising revenues.
Leverage valuable network assets and subscriber base to create a portfolio of compelling value-added services that engage and stimulate subscribers while providing new incremental revenue streams.